What is McGuire Digital?

McGuire Digital is a boutique luxury real estate marketing agency specializing in brand development, digital campaigns, launch strategy, and sales acceleration for high-end residential and resort projects.

How long has McGuire Digital been marketing luxury real estate?

We have more than 30 years of experience in luxury real estate development marketing, spanning pre-construction, fractional resorts, branded residences, and destination projects.

Where is McGuire Digital based?

McGuire Digital is based in Sarasota, Florida, with deep expertise in Gulf Coast luxury markets and a national footprint across premier U.S. and Caribbean destinations.

What makes McGuire Digital different from other marketing firms?

Unlike large agencies, senior leadership remains hands-on in every project. We blend luxury branding, real estate expertise, data strategy, and sales enablement to deliver personalized launch programs with measurable results.

Does McGuire Digital only work on real estate projects?

We specialize in luxury real estate and hospitality, including fractional residence clubs, branded residences, waterfront developments, mixed-use projects, and boutique resort communities.

How does McGuire Digital support pre-construction developments?

We guide developers from concept through sell-out, including branding, digital launch strategy, lead generation systems, broker alignment, and sales operations support.

What regions does McGuire Digital serve?

We serve clients across Florida, the Southeast, Texas, California, Manhattan, and the Caribbean luxury resort markets.

Who leads McGuire Digital?

Jason McGuire leads the firm, bringing decades of luxury real estate marketing experience and a hands-on approach to strategy, creative direction, and client leadership.

Luxury Real Estate Marketing Experts

About Us

REDEFINING LUXURY REAL ESTATE MARKETING FOR MORE THAN A QUARTER CENTURY

As industry pioneers with 30+ years of experience, McGuire Digital has revolutionized luxury real estate development marketing. Our proven approach identifies your target buyer, captures the essence of your project, and crafts a compelling message that resonates. By strategically placing this message in front of your desired audience, we drive exceptional results. Our team of specialists, led by our hands-on principals, is dedicated to your success. Trust McGuire Digital to elevate your luxury real estate development.

OUR TEAM

JASON MCGUIRE

Founder & CEO

With a professional career spanning over three decades, Jason McGuire is the Senior Principal at McGuire Digital, where he leads the company’s operations from its Sarasota office. His extensive background in agency work provides him with deep knowledge in real estate development marketing, enabling him to analyze trends, formulate tailored marketing strategies, and target qualified prospects. His expertise has significantly contributed to the company’s success, making him an invaluable asset.

DAVID LAIDLAW

Senior Creative Director

David Laidlaw is McGuire Digital’s Senior Creative Director with a 35-year portfolio in the creative, design, and branding fields. He has forged successful partnerships with prominent players in the real estate, medical, and financial sectors. David’s client roster includes blue-chip names such as American Express, Union Planters Bank, FP&L, Ritz-Carlton Residences, Sea Island, Fisher Island, and NASDAQ 100 Open. His design sensibility has been pivotal in developing compelling branding and marketing strategies, cementing his reputation as a top-tier industry expert.

GRACE LUMPKIN

Social Media / Account Executive

Grace Lumpkin is a highly motivated young professional who is passionate about storytelling and brand creation through marketing. Recently graduated with her undergraduate degree in Marketing and now pursuing her MBA at Florida State University, Grace has a strong academic and experience-based foundation in social media strategy, content creation, and project management, and is proficient in various digital marketing tools and platforms. She is eager to learn and contribute her skills to a dynamic team of creative minds.

AMANDA GALES

Digital Marketing Specialist

Amanda Gales is the Digital Marketing Specialist for McGuire Digital. She is highly skilled in various facets of digital marketing, including lead generation, Google AdWords, geofencing, and display advertising. Amanda is known for delivering stellar ROI. She holds an MBA and is certified in Google Analytics, showcasing her industry acumen and technical proficiency. Her holistic approach to digital marketing has yielded impressive results for the company, making her an invaluable asset to McGuire Digital.

ELIZABETH ADAMS

Senior Storyteller

Elizabeth Adams is the Senior Copywriter at McGuire Digital, with extensive experience in crafting compelling narratives for luxury real estate developments. Her career began at Intrawest, where she honed her skills and gained a deep understanding of the industry. Elizabeth is known for pioneering the art of “Envisioning + Storytelling,” a methodology that has transformed how the real estate sector communicates its value. Her impressive portfolio includes clients such as The Ritz-Carlton Residences, where her writing has been key in crafting captivating brand messaging, establishing her as a leading expert in her field.

GEOFF MCGUIRE

Senior Advisor

Geoff McGuire is the Senior Advisor at McGuire Digital, bringing over four decades of luxury real estate marketing experience. Throughout his vast career, he has worked on more than 250 projects, demonstrating his expertise and deep industry knowledge. Geoff’s extensive background makes him an invaluable asset to McGuire Digital, where his insights and guidance help shape the company’s success.